Golf is a game full of tradition, but this doesn’t mean you have to become encumbered with dated marketing plans. If you have noticed that your tee sheets are falling low, merchandise is not selling, and your tournaments are attracting a saddening fewer people with each event, it may be high time to take drastic measures.
The oddest thing many marketing experts have noticed is that despite the advent of social media, Pay per click marketing information and prices, networking and search engine optimization, the golf industry has shown little interest in jumping on the band wagon with new and original marketing approaches.
There are still more golf ads on television ,and magazine ads than online ad campaigns, and this is disturbing in the era of digital marketing. But never fear, this following article includes some of the hottest marketing practices from top-notch golf business from around the globe, that your business could take advantage of.
Golf and Social Media Marketing
You may or may not have noticed that a vast majority of your clients and potential clients are active on Facebook, Twitter, LinkedIn and many other social media networks. There is an increasing amount of evidence that suggests these social media networks are the first source of information most consumers seek when looking for a good product, service or golf resort. If you and your options are not displayed in pomp and splendor, you can bet tee time will be lonely at your club.
If you don’t believe this, just type a search query into your Facebook search box (You or your golf business has Facebook, right?), you will see a sad few options available for golf courses and probably not many in your area.
This is a crying shame; Facebook in particular is one of the best options for displaying the quality and advantages of your golf club. With a little attention to design and planning you can mount a formidable Facebook campaign and generate a following of avid golfers from around the globe.
All of your dedicated fans and clients will be able to receive instant updates about tee time cancellations, tournaments, special events and more right at the convenience of their mobile devices. The best part is that social media marketing won’t cost you a penny, just a hefty investment of creativity and innovative practice.
Online Presence and Advertising for Golf Courses
Look around you, unless you are working with one of the smaller golf courses in a slightly obscure travel destination, there is a good chance your golf club is one in 40+ other golf clubs in the area. How exactly is one golf club supposed to be heard above the racket of advertising?
Well, first off we can all agree that traditional marketing approaches like magazine ads, TV spots and Billboards are all becoming less effective by the minute. Today advertising has become a matter or precision over mass marketing.
It will be essential to use methods that narrow down your audience to the clients that matter the most. This could be by using Google Adwords to target those mid-afternoon tee lulls, LinkedIn ads for generating more corporate clients or even Facebook ads to fill up that Men’s Open tournament.
By taking a new look at your clients and what drives them (no pun intended) you will have a better idea of what to offer and who to.
Another idea that is gaining ground is offering a diverse array of membership options that suit the needs of your customers better. Believe it or not, golf is a social event and most people enjoy this engaging activity in the company of friends, colleagues and even family members. So, it makes sense to offer packages that are best suited for families or even couples. Prices are a sore spot, but by making packages more accessible it’s easier to gain the attention of those who would otherwise end up at the driving range.
Search Engine Optimization for Golf Courses
This in itself can be a disputable point for the golf industry. Statistics show that more and more consumers today are looking for their options online and gathering their opinions on quality from online sources. With this in mind it is important for golf courses and clubs all types to consider what they have posted for their online visitors.
This will mean asking if your web sites is set up for success. Does your website provide the best images of your service? Does it look professional? Can all of your content, images, text and video be easily access over mobile devices? Does your site provide valuable content for your target audience? Do you even know what type of content your audience finds engaging?
Taking the time to research the interests of your visitors and customers will provide important insights into this subject. For instance, time is one of the biggest factors that prevents a person from taking up this time-consuming hobby. Providing solutions to these issues is one way to provide this valuable and appealing content.
Articles, infographics and even video content on how golfers can use their time effectively is a good example. Posting the average round times on your course can help your customers be more time conscious. There is probably a huge difference between the average round times on a Wednesday and a Sunday. Providing your clients with the information they need to make the best decisions about your course helps them to know what’s in store.
In closing — if you feel your golf business could use a healthy influx of customers, it’s time to take action. This begins by looking over the marketing techniques you are currently employing and finding ways to improve.
Addressing the online presence of your business by making it more professional, easy to access and consistently up to date, will hold the interest of your clients while generating a fan base. Your clients will want to know what makes your golf course stand out from the rest, and lots of top quality content is the best route to this goal.
Finally, the best advantage of focusing on digital marketing rather than conventional means is the best way to corner a portion of the golfers’ market. Once you have made your own options standout from the rest, don’t forget to fully employ your social media campaign to continue building a loyal following.
Hitting the driver is considered as the most important shot in golf nowadays. We’re told to drive for show as well as putt for dough always. Statistically we’ve learned that the driver is now the most important shot. The reason why it is considered as the most important shot is really because everything is setup here. When a long drive hits on target, you’re now in a perfect position to make your second shot to land on the green in regulation, making it an important shot. The most inaccurate clubs in the bag is the problem with hitting the driver straight. The driver has long shaft and low loft, that makes it as one of the most inaccurate clubs in the bag. You have to be more accurate with longer shaft and also exaggerate the spin you put on the ball for low loft. So you have your work cut out for you in terms of finding out how to hit the driver straight but we’ll give you some clues that will help you.
To begin with, you have to know the basics. We could start it with golf grip. How does your grip help your shot? Grab your golf club and figure out if you have a grip that is fundamentally sound. You can watch videos on the internet or some other site which will educate you on how to form a proper golf grip. A neutral to strong grip must be picked. We recommend that because most amateur golfers hit the ball towards the right. Your position should be a huge aspect, as well. To succeed in hitting the ball straight, you should align yourself up. It might seem like a minor thing but many golfers do not hit the ball straight because they don’t spend sufficient time focusing on their alignment. Another issue you could be doing with out knowing is aligning your shot to the right. This is normally made by right-handed golfers, making them wonder why they lose the ball towards the right. For you to hit straight, you should angle yourself into the ball to the left.
The next thing you should learn about are impact dynamics. You must pay attention to this as this is an essential subject in golf game. You may hear about hitting up on the golf ball when you are using a driver but you fail to do so. You want the ball to come with a high launch angle that’s why you hit up on the golf ball. Your distance will increase when the ball comes with a high launch angles and spinning off the ball. This will take the side spin off the ball, which makes it incorrect. Nonetheless, with out a linear path, is it possible to get that perfect hit? Most amateur golf players when they are told to hit up on the golf ball trace a straight line path that leaves the clubface open and it sends the golf ball off to the right. Delivery path is the term discussed earlier, that is about the truth on hitting up on the golf ball. By swinging a little bit outwards, you are giving your self a favor. The driver is made to work by hitting the ball longer and straighter, thus you must swing outward and upward at the same time. You may get the right angles as well as impact dynamic when you have a more distinct swing.
It’s proven that all golfers preferably like to hit a drive off the tee and through the treetops towards the targeted hole. Long drives won’t create a point if you don’t understand how to sink a putt, but long drives are so good to apply with your new colleagues. Short shot with an iron is far more important than long shots with a wood. This kind of shot may seem simple but, to the untrained golf player, it could be the most difficult shots to play. The info provided in this article will help you on how to effectively hit irons in a shot.
Step #1: Proper Posture As well as Body Position
The correct setup of the body like proper posture and alignment is the initial step to an effective hit. The most typical error created by most newbie golf players is bending of the body. Most of inexperienced golf players makes a bend from the back over the club rather than at the waist. This will certainly affect the trajectory negatively and will cause a great muscle pain in the back. When playing golf keep the back straight, but not firm. Tilt with your waist as well as have a swing by the hips. You must keep your body in an even position on your feet to keep the balance of the body through the swing.
Step #2: Ball Position
An overlooked aspect of setting up iron shots is that of ball position. Long drives is the most considered position by most golfers but short shot is also crucial. The placement we are speaking about here is regarding the position according to your body set up. The best ball/body alignment is with the ball being no farther back than the sternum and no farther forward beyond the left armpit. One mistake novices make is playing the shot too far forward leading to poor slices and putts. When the ball heads into the ground when involved, try straightening your sternum as well as hitting it again.
Step #3: Performing a Takeaway Position
The manner wherein the club is retracted and hit through is named takeaway position. Takeaway contributes greatly to the swing and its success, that’s the reason why it is an essential position. The strategy utilized when hitting with an iron is the 2-8-2 rule. The first Two in the rule is the first two inches in a takeaway in which the club travels straight back. It is a must to move the body (arm, legs and shoulders) in sync. At 8 inches, the club curves upwards but without moving the wrists. Lastly, in Twelve inches, the wrist turns making the shaft horizontal to the ground. The shoulders must be tight and also the hands should be in shoulder level. After carrying out the takeaway position, follow along the target line and hit the ball by a square iron face.
Step #4: You need to Consider the Course
It is also important to consider the layout of the swing. Any adjustments while executing a swing or takeaway, would be because of the surface of the ground where it’s being carried out. Complete a downswing exactly where the ball will fall towards the hole when the ground makes a downhill slope. For instance, a slight downhill and green ground would be ideal for a slight curve to get a gravitational pull. It’s always best to get rid of any obstructions to have a greater shot.
Golf is not only an ordinary, simple kind of game. This is a game that needs several skills. You can be a great golf player by simply learning how to play multiple games as well as develop multiple skills. These skills include how to hit an iron, how to hit a fairway wood off of the ground and how to hit a driver. If you want to learn the proper ways regarding how to hit a fairway wood off the ground then this post will surely aid you. When you have ever tried to hit a fairway wood off of the deck, then you understand how hard it could be. Most likely, you hit the ground behind the ball or sent the ball low and not that high to barely get off the ground if you did it. You feel embarrass in performing those shots and most golf players will encounter that also. You need to study how to get the bottom of the fairway wood to skid off the ground in front of the ball as a way to know the right method concerning how to hit a fairway wood off the ground.
What I am talking about is true because you must use a process that is distinct when you hit an iron for you to hit a fairway wood off of the ground. To hit down on the ball and also to leave a divot right in front of it are what being taught to us in performing iron shots. With fairway wood, they must skid off the surface of the ground and hit the ball that way. It is a much more shallow angle of attack when using a fairway wood. Bumping the ground slightly is one thing you have to learn and practice to get better in hitting a fairway wood off the deck. You can do a drill, that is hitting the sole of the club off the ground very lightly.
Utilizing fairy woods, you need to know how to lightly brush the ground. Learn how to sweep the ground as you go through the ball. Creating a very shallow angle of attack should be learned also. Currently, the fairway wood is no longer practice because most people use to hit the ball farther. Lots of golf players rarely must take a shot with fairway wood because of the modern golf clubs and the modern ball. Amateur golf players do not hit the ball as far that is why this is only true for professional golf players. Fairway woods are commonly seen in professional golf league for women. It doesn’t mean that since you are a man fairway woods are not ideal to utilize. Not beating up a top female expert golfer will mean that you’re too good in making use of a fairway wood.
Your goal is to shoot and make the lowest possible score whatever the tools you will use in doing that. In case your manhandling a pitching wedge to hit a 150 yard approach shot or if you’re making use of a 7 wood to hit a 210 yard shot, it will not make sense at all. Remember that your aim would be to get the ball on the green within a few strokes as you could for you to make a put very easily.
The skills we are discussing in the following paragraphs must be put into practice for you to hit the shot. The way to appropriately hit a fairway wood off the ground would be to understand how to sweep motion while slightly brushing the ground with the bottom of the club. Once you know how to do it, you will find this motion easy. It is only challenging in the beginning because you do not have the skills or the knowledge. But once you develop that sweeping motion you’ll be able to hit your fairway wood from any lie that the course provides you.
Because you are looking over this write-up, you are interested in this classy sport and have been making impressive drives on a range or course. The real trick is to make that impressive driving distance every time – or at best most of the time.
It’s possible that the toughest golf shot is to learn the long range drive. It requires a sharp aim and adequate energy to drive the ball over a great distance and even the grand masters will struggle with this particular move on occasion.
To be able to enhance this key shot move, you have to practice often and also the numerous aspects that come along in performing long drive should be recognized as well.
Following are several of the Information of the Long-range Drive, that when addressed persistently can improve your overall performance.
The Warm Up
Golfing pros went lost at times in the midst of the game because of not warming up. Not just can lack of warm up cause problems like injury and lack of stamina, but far more long lasting issues just like the absence of finesse in technique, growth and development of undesirable habits and finally frustration as well as giving up on the whole game – more’s the pity.
For this reason, before moving onto the green, you must warm-up for about ten to fifteen minutes.
Physical Condition must be Improved
Getting an enhanced well-being is essential to make a long term drive since you can continue for many hours till the moment of pure zen brings you and proper performance from an out of body experience is viewed as what professionals have stated.
To be serious though, greater strength will add power to your swing and get you through all 18 holes with energy to spare. More time for training is necessary if this will not work.
Centrifugal Force should be Perfected
The superbly lined up hit delivered to the dead center of the ball will lift the ball into the air and propel it into the target path. Performing a movement which collects this centrifugal force and delivers it to the ball should be performed by the body as well as club to make this kind of hit. This is a really personal twisting motion to the player as it has something related to their height and so on.
Learning the gathering and also delivery of this force is a true art and maximise the performance of your long drive.
A much better comprehension as well as the attention about how must be the proper grip of the club along with mastering the mechanism of the shot will give a players a “feel” for the best and also proper alignment and delivery of a specific shot.
In the long run, the secret in accomplishing this is on the way you practice as well as the number of times you train. Something is possible once you’ve put your determination and persistence to something. Precision, endurance and power are 3 essential aspects that an expert golf player considers as a way to deliver man shots and they’re waiting for anyone who is waiting to be given a chance to be able to learn, improve and be enhance towards excellence.
By carefully integrating the tips and techniques mentioned here, you too can join the ranks of the truly greats.
Golf strokes also comes with unusual names as with every other sports does. It may be really perplexing and funny for newbies to think about these strokes, such as the banana ball, the bail out, birdie and many more. The one reprieve, or so it is imagined, is the easy terminology for the golf clubs marked as woods or metal with numbers. How wrong you are. The game is certainly hard and so as the clubs used as it also comes with own terminologies and meanings. In this post, you will learn about the fairway wood or the number 3 wood and how to successfully make your way to strike it off the tee.
Understanding What’s Fairway Wood
Golf clubs have two common types which is the woods and the irons. The fairway wood is categorized as wood club and formerly created using wood, but to be able to minimize damage, metal is now included. Nowadays, the 1-wood, that is commonly known as a driver and shorter than the remaining woods, which belong to the group of fairway woods.
Consists of the most frequent kinds of fairway woods are 3-wood, 5-wood and 7-wood which has an increasing loft and levels as you hit the ball. Basically, this means they’re bigger at the bottom of the clubs when the number increases; thus allowing for a stronger effect. In this post, you will learn how to strike from the tee utilizing the 3-wood. Usually, a 3-wood measures 41-43 incges and has 15 degrees loft.
How Hitting from the Tee Using a 3-wood is Done
Step #1: Selecting The Correct Wood
Though this informative article discusses more on 3-wood but it’s still essential that you select the type of fairway wood which best suits your requirements. As is mentioned, the heavier the club, the increase in loft angle and a shorter ball flight. Contrary to what they believe, the higher the ball goes the lesser chance that the ball covers a distance. When picking the right club it is essential that you take into account the distance required before you make an informed decision.
Step #2:Placing The Ball
One important factor in hitting the ball is its position. You should ensure first that there are no interventions in the flight course or in the direct path to let the ball roll smoothly to the target. Before you hit the ball, make sure that your posture is midway from the tee. Facing your lead foot, you could make a greater height by shifting the ball if in case you are not that at ease with your position. This will give you the chance to improve the loft however this will also result in a reduce roll.
Step #3: Hitting The Ball Off The Tee
The essential move in order to ensure you will strike off the tee is to slightly move your hands forwards before you decide to release your move. This action will improve the level of control you’ve got on the shot; thus increasing the loft on the golf ball. Remember that it’s important you won’t step closer to the tee when you do your hit but simply extend your hands closer. To create a successful swing, take a short hold, hands at your shoulder, and a slightly over vertical shaft. The rest will follow in this posture
Guidelines and Strategies That Could Work
Each kind of golfer differs, some might find hitting the ball with the use of any fairway wood is quite uncomfortable. In this instance, hitting off a grass and dirt surface may be tried. You might find this easier to do, just be sure that no grass will prevent the ball before hitting it. More and more golfer are now opting dirt tees as this decreases the stress of making the ball balance on a tee.