Golf is a game full of tradition, but this doesn’t mean you have to become encumbered with dated marketing plans. If you have noticed that your tee sheets are falling low, merchandise is not selling, and your tournaments are attracting a saddening fewer people with each event, it may be high time to take drastic measures.
The oddest thing many marketing experts have noticed is that despite the advent of social media, Pay per click marketing information and prices, networking and search engine optimization, the golf industry has shown little interest in jumping on the band wagon with new and original marketing approaches.
There are still more golf ads on television ,and magazine ads than online ad campaigns, and this is disturbing in the era of digital marketing. But never fear, this following article includes some of the hottest marketing practices from top-notch golf business from around the globe, that your business could take advantage of.
Golf and Social Media Marketing
You may or may not have noticed that a vast majority of your clients and potential clients are active on Facebook, Twitter, LinkedIn and many other social media networks. There is an increasing amount of evidence that suggests these social media networks are the first source of information most consumers seek when looking for a good product, service or golf resort. If you and your options are not displayed in pomp and splendor, you can bet tee time will be lonely at your club.
If you don’t believe this, just type a search query into your Facebook search box (You or your golf business has Facebook, right?), you will see a sad few options available for golf courses and probably not many in your area.
This is a crying shame; Facebook in particular is one of the best options for displaying the quality and advantages of your golf club. With a little attention to design and planning you can mount a formidable Facebook campaign and generate a following of avid golfers from around the globe.
All of your dedicated fans and clients will be able to receive instant updates about tee time cancellations, tournaments, special events and more right at the convenience of their mobile devices. The best part is that social media marketing won’t cost you a penny, just a hefty investment of creativity and innovative practice.
Online Presence and Advertising for Golf Courses
Look around you, unless you are working with one of the smaller golf courses in a slightly obscure travel destination, there is a good chance your golf club is one in 40+ other golf clubs in the area. How exactly is one golf club supposed to be heard above the racket of advertising?
Well, first off we can all agree that traditional marketing approaches like magazine ads, TV spots and Billboards are all becoming less effective by the minute. Today advertising has become a matter or precision over mass marketing.
It will be essential to use methods that narrow down your audience to the clients that matter the most. This could be by using Google Adwords to target those mid-afternoon tee lulls, LinkedIn ads for generating more corporate clients or even Facebook ads to fill up that Men’s Open tournament.
By taking a new look at your clients and what drives them (no pun intended) you will have a better idea of what to offer and who to.
Another idea that is gaining ground is offering a diverse array of membership options that suit the needs of your customers better. Believe it or not, golf is a social event and most people enjoy this engaging activity in the company of friends, colleagues and even family members. So, it makes sense to offer packages that are best suited for families or even couples. Prices are a sore spot, but by making packages more accessible it’s easier to gain the attention of those who would otherwise end up at the driving range.
Search Engine Optimization for Golf Courses
This in itself can be a disputable point for the golf industry. Statistics show that more and more consumers today are looking for their options online and gathering their opinions on quality from online sources. With this in mind it is important for golf courses and clubs all types to consider what they have posted for their online visitors.
This will mean asking if your web sites is set up for success. Does your website provide the best images of your service? Does it look professional? Can all of your content, images, text and video be easily access over mobile devices? Does your site provide valuable content for your target audience? Do you even know what type of content your audience finds engaging?
Taking the time to research the interests of your visitors and customers will provide important insights into this subject. For instance, time is one of the biggest factors that prevents a person from taking up this time-consuming hobby. Providing solutions to these issues is one way to provide this valuable and appealing content.
Articles, infographics and even video content on how golfers can use their time effectively is a good example. Posting the average round times on your course can help your customers be more time conscious. There is probably a huge difference between the average round times on a Wednesday and a Sunday. Providing your clients with the information they need to make the best decisions about your course helps them to know what’s in store.
In closing — if you feel your golf business could use a healthy influx of customers, it’s time to take action. This begins by looking over the marketing techniques you are currently employing and finding ways to improve.
Addressing the online presence of your business by making it more professional, easy to access and consistently up to date, will hold the interest of your clients while generating a fan base. Your clients will want to know what makes your golf course stand out from the rest, and lots of top quality content is the best route to this goal.
Finally, the best advantage of focusing on digital marketing rather than conventional means is the best way to corner a portion of the golfers’ market. Once you have made your own options standout from the rest, don’t forget to fully employ your social media campaign to continue building a loyal following.
Hitting the driver is considered as the most important shot in golf nowadays. We’re told to drive for show as well as putt for dough always. Statistically we’ve learned that the driver is now the most important shot. The reason why it is considered as the most important shot is really because everything is setup here. When a long drive hits on target, you’re now in a perfect position to make your second shot to land on the green in regulation, making it an important shot. The most inaccurate clubs in the bag is the problem with hitting the driver straight. The driver has long shaft and low loft, that makes it as one of the most inaccurate clubs in the bag. You have to be more accurate with longer shaft and also exaggerate the spin you put on the ball for low loft. So you have your work cut out for you in terms of finding out how to hit the driver straight but we’ll give you some clues that will help you.
To begin with, you have to know the basics. We could start it with golf grip. How does your grip help your shot? Grab your golf club and figure out if you have a grip that is fundamentally sound. You can watch videos on the internet or some other site which will educate you on how to form a proper golf grip. A neutral to strong grip must be picked. We recommend that because most amateur golfers hit the ball towards the right. Your position should be a huge aspect, as well. To succeed in hitting the ball straight, you should align yourself up. It might seem like a minor thing but many golfers do not hit the ball straight because they don’t spend sufficient time focusing on their alignment. Another issue you could be doing with out knowing is aligning your shot to the right. This is normally made by right-handed golfers, making them wonder why they lose the ball towards the right. For you to hit straight, you should angle yourself into the ball to the left.
The next thing you should learn about are impact dynamics. You must pay attention to this as this is an essential subject in golf game. You may hear about hitting up on the golf ball when you are using a driver but you fail to do so. You want the ball to come with a high launch angle that’s why you hit up on the golf ball. Your distance will increase when the ball comes with a high launch angles and spinning off the ball. This will take the side spin off the ball, which makes it incorrect. Nonetheless, with out a linear path, is it possible to get that perfect hit? Most amateur golf players when they are told to hit up on the golf ball trace a straight line path that leaves the clubface open and it sends the golf ball off to the right. Delivery path is the term discussed earlier, that is about the truth on hitting up on the golf ball. By swinging a little bit outwards, you are giving your self a favor. The driver is made to work by hitting the ball longer and straighter, thus you must swing outward and upward at the same time. You may get the right angles as well as impact dynamic when you have a more distinct swing.
It’s proven that all golfers preferably like to hit a drive off the tee and through the treetops towards the targeted hole. Long drives won’t create a point if you don’t understand how to sink a putt, but long drives are so good to apply with your new colleagues. Short shot with an iron is far more important than long shots with a wood. This kind of shot may seem simple but, to the untrained golf player, it could be the most difficult shots to play. The info provided in this article will help you on how to effectively hit irons in a shot.
Step #1: Proper Posture As well as Body Position
The correct setup of the body like proper posture and alignment is the initial step to an effective hit. The most typical error created by most newbie golf players is bending of the body. Most of inexperienced golf players makes a bend from the back over the club rather than at the waist. This will certainly affect the trajectory negatively and will cause a great muscle pain in the back. When playing golf keep the back straight, but not firm. Tilt with your waist as well as have a swing by the hips. You must keep your body in an even position on your feet to keep the balance of the body through the swing.
Step #2: Ball Position
An overlooked aspect of setting up iron shots is that of ball position. Long drives is the most considered position by most golfers but short shot is also crucial. The placement we are speaking about here is regarding the position according to your body set up. The best ball/body alignment is with the ball being no farther back than the sternum and no farther forward beyond the left armpit. One mistake novices make is playing the shot too far forward leading to poor slices and putts. When the ball heads into the ground when involved, try straightening your sternum as well as hitting it again.
Step #3: Performing a Takeaway Position
The manner wherein the club is retracted and hit through is named takeaway position. Takeaway contributes greatly to the swing and its success, that’s the reason why it is an essential position. The strategy utilized when hitting with an iron is the 2-8-2 rule. The first Two in the rule is the first two inches in a takeaway in which the club travels straight back. It is a must to move the body (arm, legs and shoulders) in sync. At 8 inches, the club curves upwards but without moving the wrists. Lastly, in Twelve inches, the wrist turns making the shaft horizontal to the ground. The shoulders must be tight and also the hands should be in shoulder level. After carrying out the takeaway position, follow along the target line and hit the ball by a square iron face.
Step #4: You need to Consider the Course
It is also important to consider the layout of the swing. Any adjustments while executing a swing or takeaway, would be because of the surface of the ground where it’s being carried out. Complete a downswing exactly where the ball will fall towards the hole when the ground makes a downhill slope. For instance, a slight downhill and green ground would be ideal for a slight curve to get a gravitational pull. It’s always best to get rid of any obstructions to have a greater shot.